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Most engineers think they need to find the perfect niche. They couldn't be more wrong.

Most engineers think they need to find the perfect niche. They couldn't be more wrong.

Shahin Mannan
By Shahin Mannan on

June 14, 2025


Most engineers think they need to find the perfect niche.

They couldn't be more wrong.

While others chase:
☑ Untapped markets that don't exist
☑ Perfect product launches that never happen
☑ Generic content that blends in
☑ Endless followers who don't engage

The winners understand 9 fundamental strategies:

1️⃣ You ARE the Niche
Your coding journey + business knowledge = unique positioning
Stop trying to fit existing molds
Combine your interests: "AI automation for SaaS founders"

2️⃣ Speed Over Perfection
Your first product doesn't need months of polish
Launch your debugging workflow as a simple guide
$10K revenue beats perfect code that never ships

3️⃣ Content IS the Business
Stop thinking content is just marketing
Your daily problem-solving insights become:
☑ Trust with your audience
☑ Demand for your expertise
☑ Natural product opportunities

4️⃣ Give Before You Sell
Share your best code snippets for free
Post your deployment checklists
Help solve problems publicly
When you sell, they're already convinced

5️⃣ Your Audience Has the Answers
Every DM asking "How did you build that?" = product idea
Every comment about debugging struggles = course opportunity
Stop guessing what to create

6️⃣ Start Small, Then Scale
Don't build a massive course first
Start with:
☑ 1-hour code review calls
☑ Simple automation templates
☑ PDF deployment guides

7️⃣ Work Like a Lion, Not a Cow
Focused 2-hour coding sessions > 10-hour grinds
Quality thinking requires rest
Your best architectural decisions happen during walks

8️⃣ Build a Tribe, Not an Audience
Reply to every comment early on
Ask questions about their tech struggles
Make developers feel heard and valued
Engaged community > passive followers

9️⃣ Scale with Systems, Not More Content
Automate your:
☑ Email sequences
☑ Content scheduling
☑ Product delivery
☑ Customer onboarding

Focus on high-leverage work only.

Here's what most engineers miss:

These strategies work, but you need the right platform to execute them.

That's exactly why I built fullstackengineering.io.

It's where engineers implement all 9 strategies:
☑ Package your unique technical expertise
☑ Launch products in days, not months
☑ Build engaged developer communities
☑ Automate delivery and scale systems
☑ Turn your GitHub commits into recurring revenue

While others debate which framework to learn...
Smart engineers are building businesses that scale beyond their time.

Your technical knowledge is your competitive advantage.
Your audience is already asking for your solutions.
The platform to monetize it exists.

What's stopping you?

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