They create a lead magnet, grow an email list, then wonder why nobody buys their $297 course.

Here's the brutal truth:

☑ Free content attracts freebie seekers

☑ Premium offers scare away uncommitted followers

☑ The gap between $0 and $297 is too wide

☑ You're missing the critical bridge

The missing piece? Low-ticket tripwire products.

Here's the psychology most creators ignore:

The first sale is ALWAYS the hardest.

Not because of price. Because of trust.

Your audience needs to cross a psychological threshold - from subscriber to buyer. Once someone pays you anything, they're 10x more likely to buy again.

This is why tripwire funnels work:

☑ Price: $7-$50 (feels like a no-brainer purchase)

☑ Timing: Offered immediately after your freebie download

☑ Purpose: Convert leads into buyers, not just grow your list

☑ Psychology: Activates "buyer mode" in your audience

Lead Magnet vs Tripwire Product:

Lead Magnet:

☑ Free

☑ Attracts curious browsers

☑ Grows your list

☑ Provides incomplete value

Tripwire Product:

☑ Low-cost ($7-$50)

☑ Attracts serious buyers

☑ Converts leads to customers

☑ Delivers complete, actionable value

The funnel flow that actually works:

Free Content → Lead Magnet → Tripwire Product → Core Offer → High-Ticket

Each step builds trust and commitment.

The best tripwire products:

☑ Solve ONE specific problem quickly

☑ Provide immediate value

☑ Naturally lead to your bigger offers

☑ Can be templates, mini-courses, tools, or frameworks

Where to offer your tripwire:

☑ Thank you page after opt-in (highest conversion)

☑ Email sequence follow-ups

☑ Exit-intent popups

☑ Social media promotions

The key insight?

You're not just making a quick sale. You're transforming browsers into buyers and building a foundation for everything that follows.

Ready to bridge the gap between your free content and premium offers?

FullStackEngineering.io helps technical professionals create and sell low-ticket products that convert followers into customers and prime them for bigger purchases.

Stop wondering why your audience won't buy. Start giving them an easy first "yes."